Pakistani Client from EBM Visits Shanghai Target for Biscuit Production Line Inspection
Shanghai, China — A senior business and technical delegation from EBM, Pakistan’s largest and most renowned biscuit manufacturing enterprise, recently paid an official on-site visit to Shanghai Target. The visit focused on in-depth technical evaluation, performance verification and comprehensive inspection of the company’s full-automatic intelligent biscuit production lines, aiming to seek high-efficiency and stable equipment solutions for the brand’s upgraded production and market expansion plans.
As a leading national food brand in Pakistan with over 60 years of industry experience, EBM occupies a dominant market share in the local baked food industry and owns a series of best-selling biscuit product lines, which are widely popular across Pakistan and exported to multiple countries worldwide. With the continuous growth of market demand and the upgrading of food production standards, EBM is actively renovating its production equipment and optimizing production processes to further improve product quality, production efficiency and workshop sanitation level, laying a foundation for larger-scale market layout.
Warmly received by the management team and professional engineering technicians of Shanghai Target, the Pakistani delegation visited the company’s standardized assembly workshop, equipment test operation area and quality inspection laboratory in turn. During the visit, Shanghai Target’s technical team systematically demonstrated the full-process operation of the intelligent biscuit production line, covering automatic dough mixing, precise molding, segmented constant-temperature baking, intelligent cooling and automated end-of-line packaging. The whole production process realizes full mechanization and intelligent control, which effectively solves the pain points of low efficiency and unstable product quality in traditional manual and semi-automatic production modes.
During the inspection, the EBM delegation focused on core equipment performances, including operational stability, hourly production capacity, energy-saving and environmental protection performance, as well as GMP-compliant food-grade sanitary design. Combined with Pakistan’s local raw material characteristics, production environment and market product standards, the clients put forward targeted technical questions and customized demand opinions, and conducted in-depth professional exchanges with Shanghai Target’s technical team on equipment parameter adjustment, production line layout scheme and product adaptability optimization.
In addition, EBM representatives shared the brand’s latest product planning and capacity upgrading goals, including standardized production requirements for its classic biscuit series and personalized configuration demands for new product development. Both sides had detailed face-to-face discussions on project overall layout, core technical parameters, equipment after-sales guarantee, installation and commissioning services, as well as subsequent long-term project cooperation and implementation plans.
The visiting delegation spoke highly of Shanghai Target’s advanced manufacturing technology, strict quality control system, sophisticated production and processing equipment, and rich turnkey project experience in the baked food machinery industry. The clients indicated that the on-site intuitive inspection and professional technical communication allowed them to fully understand the excellent operating performance and reliable quality of Shanghai Target’s biscuit production lines, which greatly strengthened their confidence in in-depth cooperation.
This in-depth factory visit and technical exchange has built a solid cooperative bridge between Shanghai Target and Pakistan’s top food manufacturing enterprises, and further expanded the company’s market influence in South Asia. In the future, Shanghai Target will continue to adhere to the concept of quality-oriented and service-first, continuously optimize equipment performance and customized solutions, and provide more efficient, stable and professional food processing machinery turnkey services for global food manufacturers, helping overseas customers achieve production upgrading and market breakthroughs.
